Company Will Now Do Business Under the Name “Corporate Focus”
April 30, 2012 – Needham, MA – Corporate Focus, the leading secure, cloud-based equity reporting system for privately-held emerging growth companies, is pleased to announce that it has completed the transition from using both the company name “Two Step Software” and the product name “Corporate Focus” to the use of just one name, “Corporate Focus,” for its company name, product name and web address.
While current customers will see no change in the equity administration, accounting, and compliance system or the level of personal support and expertise that they have come to expect, it is clear that many of the company’s customers, partners and friends have fond memories of the name “Two Step” which has been associated over the past 17 years with the simplicity, ease-of-use, and fast results of the system.
“Like most cloud-based systems, we appreciate that, to our customers, our brand is really our offering,” explains Gary Levine, CEO of Corporate Focus. “As we have transitioned our equity reporting system to a 100% cloud-based offering, it is exciting to now operate under one name, ‘Corporate Focus.’ Over the past two decades, it has become the de facto standard for privately-held companies that need a solution for equity and compliance reporting and the financial and legal professionals who work with them.”
The company was an early adopter of browser-based technology. In 1995, Corporate Focus was introduced as the first Windows-based system designed to provide easier and automated equity management and reporting for privately-held companies. The system added browser-based access in 2001 and transitioned to a complete cloud-based offering in 2005. Today, Corporate Focus is provided from a highly-secure, fully-redundant, co-located world-class hosting facility with full add/edit capabilities from all major browsers and platforms.
“Despite these changes over the years, Corporate Focus has remained true to its roots in equity management and continues to offer a comprehensive system designed to simplify equity administration, capitalization table reporting, stock option accounting and disclosures, and the tracking of entity and compliance information,” says Levine. “For the CFOs, attorneys, CPAs and auditors who work with privately-held emerging growth companies, the system will continue to help them deliver faster and more accurate results, reduce compliance risk and share information more easily, all backed by the most responsive and knowledgeable support team which has become a hallmark of our success.”
Commenting on the level of support received from Corporate Focus, Timothy Sousa, Controller at Gemvara, Inc., says: “Having recently assumed the duties of equity accounting and reconciliation for Gemvara, I truly could not be more appreciative of the customer support we have received. My experience has been amazing in terms of knowledge, responsiveness, and professionalism. The dedicated professionals working with us have been thorough and responsive at every step in the process and have even walked us through the more complex calculations for our understanding. In my eyes, Corporate Focus clearly has built a world-class customer service and support organization.”
Corporate Focus also recently announced the release of Version 7.0 of its system, offering easier cap table administration for early-stage companies through its enhanced convertible note and warrant tracking, as well as improved accessibility and functionality across all major web browsers. For more information on the most recent release of Corporate Focus, visit: www.corporatefocus.com/features or call: (800) 223-8900.